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RMSA Rural Bank Show Breakfast


Thursday 7th September , 2017

‘Bringing regional/rural Australia to the urban audience’

-  Linking City & Country  -

Featured Speakers:

Simone Kain

(2017 SA Rural Woman of the Year & Co-creator of “George the Farmer”)

Ben Hood

(Co-creator of “George the Farmer”)           


Members Banquet Room – Adelaide Showground, Wayville

(Location: Under the Members Grandstand adjacent to the Main Arena)


7.00am for 7.30am (conclude at 8.45am)


$60.00 (Members)   $70.00 (Non Members)

(Payment: EFT on web site or cash/cheque at door.  Credit card facilities unavailable.  No invoices issued)




Bob Snewin  -  0418 531 402  (All bookings via the RMSA Web Site please)

Reply by:

Friday 1st September

(People who book but fail to attend will be invoiced)



With many urban children believing that cotton grew on animals and strawberries were harvested from trees, there was an obvious need for a grass-roots rural communications program focused on updating the knowledge of children.

Enter ‘George the Farmer’, the brainchild of South East based business partners, Simone Kain and Ben Hood.  Having grown up on farms themselves and fired up with an ongoing passion for regional communities, both people recognised the pressing need to bridge the widening gap between rural Australia and urban audiences.

Simone and Ben’s SE based creative agency, Hello Friday created the likeable character ‘George the Farmer’ based on the sports obsessed personality of local SE farmer, George Kidman but with the looks of Simone’s own farming husband, Justin.

The important messages of ‘George the Farmer’ are now conveyed via the mediums of picture books, toys, music, performances, computer apps and other mediums.  Recently the Primary Industries Education Foundation added George to its list of teaching resources, which are available to all schools in Australia.

In recognition of her involvement in developing ‘George the Farmer’, Simone was named the Rural Industries Research and Development Corporation (RIRDC) Rural Women's Award winner for South Australia.  Her $10,000 bursary has been used to develop George and his partner Ruby into two free educational children's curriculums — one for preschool and one for primary school.  According to Simone, the guides look at women's roles in agriculture help to cement in people's minds the great contribution of women to Australian agriculture over the years.

Entry to Adelaide Showground and Parking

Special Showground entry and car parking arrangements apply for 2017 RMSA Rural Bank Show Breakfast guests.  The gate entry voucher and a Carpark Permit can be found by clicking on the links opposite. Please print copies of these pages for use at the Carpark and Showground entry gates.