Wednesday 8th August, 2018
'Building Community Trust in Australian Agriculture'
CEO, United States Centre for Food Integrity
MD - AgCommunicators, Winston Churchill Fellow
Goyder Mezzanine, Adelaide Showground, Wayville
(Location: Adjacent to the Food Court, between the Wayville and Goyder Pavilions)
7.00 am for 7.30 am
$60.00 (Members) $70.00 (Non Members)
(Payment: EFT on web site or cash/cheque at door. Credit card facilities unavailable. No invoices issued)
Bob Snewin - 0418 531 402
(All bookings via the RMSA Web Site please)
Thursday 2nd August
(People who book but fail to attend will be invoiced)
Australian agriculture has a growing battle on its hands. While drought, natural disasters, disease and fluctuating markets may initially come to mind, the new-age threat is actually the battle to maintain community trust in our agriculture.
As phrases like plant-based meat, glyphosate, live export and cellular agriculture increasingly gain the attention of consumers, a diverse range of opinions on our food system are only a Google search away.
When combined with an increased rural-urban divide and a lack of understanding about what farmers do or where food comes from, the level of community trust in agriculture is at risk.
Charlie Arnot is CEO of the United States Centre for Food Integrity (CFI), an organisation with the sole focus of helping today’s food system earn community trust.
Research by the CFI has found consumers want to know that those involved in food production share their values when it comes to topics they care about most, like safe food, quality nutrition, outstanding animal care and environmental stewardship.
Charlie will provide an exclusive insight into the strategies used in the US and Canada to build community trust in agriculture. He has worked with a number of food industries, companies and producer groups, helping them to deliver improved transparency, communication and relationships with consumers and the broader community.
Managing Director of AgCommunicators and recent recipient of a Churchill Fellowship, Deanna Lush will set the scene for Charlie’s address, providing insights from her recent overseas Fellowship study examining how Australia can learn from international experience when it comes to building trust in agriculture.