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2015/2016 RMSA President’s Report (Aug 2016)

Extracts from Ian Doyle’s 2015/2016 RMSA President’s Report
Presented to 2016 RMSA AGM

When I think of 2015/2016, I think of fewer and better - fewer meetings and bigger and better audiences.  I think generally we achieved our aim of providing quality speakers to talk about relevant and current topics of interest to our Members and Corporate supporters.

I've always been of the opinion we need to ensure the cost of attending our functions is reasonable for Members and guests.  Importantly, the reason for attending RMSA functions is because our guests want to hear what the speakers have to say.  We seriously appreciate the support offered by the RA&HS though the provision of quality venues, fine wines for the tables and subsidised Showground parking for our guests.

Most of our speakers have been women.  All have been entertaining, informative and engaging.  The ABC's Fiona Reynolds, Senator Anne Ruston, the CWA's 'pocket rocket' Linda Bertram and Rural Bank's Alexandra Gartmann were memorable.

It was a great honour to formally bestow the status of Rural Media Icon on Richard Fewster during the year.  The recognition of Richard in this manner was highly justified and well overdue.

The annual ‘Telstra & Rural Business Support Rural Media Awards’ continue to be a highlight for RMSA in terms of effort and outcome for the organisation, South Australia's rural journalists and the state’s rural photographers.  This Awards program would not be possible without the support provided by Telstra and Rural Business Support, in addition to the assistance provided by PIRSA, FULLER, SA Horticulture Coalition, AgCommunicators and Superior Selections.

We have had increasing and greatly appreciated Corporate support over the past couple of years, co-ordinated through the very good efforts of Committee member, Karen Holthouse.  Corporate membership ensures greater attendance at meetings and as we are all aware, the same effort is required to stage a meeting for fifty attendees as it does for one hundred.

Our current Corporate Members are Grain Producers SA, Wine Grape Council of SA, Mack's Advisory, Piper Alderman, Fulcrum deCerno, Winemakers' Federation of Australia and Colliers International.  Their interest and support is greatly appreciated.

It would be remiss of me not to publicly recognise the sustained contribution made over many years by our retiring honorary auditor, Peter Frazer.  Peter has contributed not only to RMSA, but also to the people of regional South Australia over a working lifetime.

National and international success of our rural journalists and photographers continues to inspire and amaze me.  The 'Three Photography Amigos' at The Advertiser – Dean Martin, Mark Brake and Matt Turner took all before them in the national Australian Council of Agricultural Journalists’ ‘Star Prize Awards’.  They earned the right to represent SA in those awards after initially winning their respective photographic award categories in our own ‘Telstra & Rural Business Support Rural Media Awards’.

ABC Landline's Prue Adams stole the international spotlight in Germany recently by deservedly being announced as the Best Rural Broadcast Journalist in the world for her outstanding Q Fever television story, ‘The Quiet Curse’.  Once again, this journey for Prue to international recognition started with the RMSA ‘Telstra & Rural Business Support Rural Media Awards’ and the ACAJ national ‘Star Prize Awards’.


Prue Adams named Best Rural Broadcast Journalist in the World by IFAJ (July 2016)

RMSA member and SA reporter for ABC Television’s Landline program, Prue Adams has blitzed the competition internationally by being named the Best Rural Broadcast Journalist in the World by the International Federation of Agricultural Journalists at its conference in Bonn, Germany.

Prue’s winning story, “The Quiet Curse” had previously won best broadcast story awards in South Australia and nationally.  She was on hand in Bonn to receive the Award.

The story was a powerful and at times poignant examination of the debilitating illness, Q Fever.  It focused on the dedicated medical practitioners and researchers who developed a simple vaccine to protect rural workers & peri-urban hobby farmers alike.

RMSA congratulates Prue Adams on her remarkable achievement.

Also in Bonn, Advertiser photographer Matt Turner was awarded a Distinguished Recognition commendation in the People Category for his photo of a Kidman jackeroo and horse.  This photo was originally published in an Advertiser SA Weekend feature to accompany Nigel Austin’s article on the sale of the Sir Sidney Kidman cattle empire.

IFAJ Secretary, Riitta Mustonen (left) and Prue Adams in Bonn, Germany.  Prue is holding the certificate commemorating the IFAJ awarding her the status of Best Rural Broadcast Journalist in the World.


Prue Adams takes out National Broadcast Award (June 2016)

SA based ABC Landline senior reporter, Prue Adams has taken out the major prize in the 2016 Australian Council of Agricultural Journalists' (ACAJ) Star Prize Awards for Excellence in Rural Broadcasting.

Prue Adams won the Rabobank Star Prize for Excellence in Rural Broadcasting for her Landline story The Quiet Curse. (Click story title to view video). This broadcast story will now represent Australia at the International Federation of Agricultural Journalists' (IFAJ) Awards to be announced at its next congress in Bonn, Germany in July.

ACAJ President, Genevieve McAulay described Prue Adams' winning Broadcasting entry on Q-Fever as a ‘tour-de-force’.

"It was a powerful and at times poignant examination of a debilitating illness, the dedicated medical practitioners and researchers who developed a simple vaccine to protect rural workers & peri-urban hobby farmers alike who are exposed to livestock,” she said.  Ms McAulay said this standout report was not only a great credit to the individual reporter herself, but also to the ABC for continuing its support of outstanding, in-depth reporting at a time of great change and challenge in Australia's rural media landscape .

Prue Adams' prize for being assessed as Australia's best rural broadcast reporter will be flights, accommodation and registration (valued at $6000) to the international awards ceremony in Bonn, Germany.

RMSA Vice President, Dale Manson; ABC Landline's winning broadcast journalist, Prue Adams; Award sponsor, Rabobank's SA State Manager, James Robinson

Advertiser's Dean Martin is Nation's best Rural Photographer (March 2016)

In a sea of green fruit-laden vines, a single red tomato hanging in the air commands attention.  The tomato tossing image captured by Adelaide Advertiser photographer Dean Martin has been judged Australia’s best rural photo for 2016.

Dean led Adelaide Advertiser photographers who completed a clean sweep of the three Australian awards this year. The overall winning photo was taken at the Sundrop Farms giant new greenhouse facility at Port Augusta with head grower Adrian Simkins obliging for the camera.

Judges said the winning entry exhibited fabulous technical skills both in terms of lighting and the use of colour to emphasise the message in the image.  Dean, who has been taking great photos for the Advertiser for more than 20 years, said he still gets excited when given an assignment “in the bush.”

The national title carries a cash prize of $1000, provided by the Australian Council of Agricultural Journalists (ACAJ), which organizes the prestigious competition.  Dean Martin's winning entry was selected from a strong field of finalists submitted by Australia’s five state-based rural press clubs.

The judging panel this year comprised previous award winners, Peter Scott, Outback Pics, Longreach, Fiona Harding, Townsville Bulletin and Peter Ristevski, Geelong Advertiser.

The top photos in each of three categories – people, production and nature/landscape – go on to represent Australia in the World Star Prize Photo Contest at the International Federation of Agricultural Journalists 2016 Congress in Germany in July.

Dean Martin’s photo took out the production category before being judged overall winner.  The winning nature/landscape entry from Mark Brake was an emotional image of wildlife carer Jo Morris hugging a kangaroo which survived the disastrous bushfire which swept through the Humbug Scrub sanctuary in the Adelaide Hills in January last year.  Matt Turner took the winning people photo of jackeroo Matt Turner with his horse to illustrate a SA Weekend feature on the sale of the Sir Sidney Kidman cattle empire.

RMSA Vice President, Dale Manson presents winning Advertiser photographer, Dean Martin with his National Star Prize Award certificate, with the winning photograph on the screen behind.

2015 Telstra & Rural Business Support Rural Media Award Winners Announced (Dec 2015)

From a large number of outstanding entries, ABC journalist Prue Adams and News Limited photographer Matt Turner have taken home the major prizes at the 20th anniversary 2015 Telstra & Rural Business Support Media Awards announced at the Adelaide Showground.

Prue Adams came through the adjudication process after clearly winning the television section. This is her third major Rural Media South Australia (RMSA) journalism title, previously winning in 1997 and 2008. She has worked on the ABC Landline program for 20 years, matching the time span of these awards.

Prue delivered a pre-recorded acceptance speech. She was overseas and unable to attend the function.

Matt Turner has been a winner of several of the sectional awards in past years, but this is his first Telstra & Rural Business Support Photographer of the Year Award. He won the ‘People’ section of the Awards and his overall photo portfolio this year was exceptional.

Elizabeth Anderson from the Stock Journal won the RMSA award for the Best Royal Adelaide Show story. Sponsored by the RAH&S Education Fund, the award was presented by RAH&S President & RMSA Icon Richard Fewster (right). They are with RMSA Chair of the Rural Journalism judging panel, Dale Manson.

RMSA Chair of the Rural Journalism judging panel, Dale Manson and Celia Brissenden, representing sponsor PIRSA are with Peri Strathearn, Murray Valley Standard after presenting him with the award for Best Rural/Regional Print Journalist at the RMSA 2015 Telstra & Rural Business Support Rural Media Awards.

RMSA President, Ian Doyle and Trevor Ranford, representing sponsor Horticulture SA are with Danielle Grindlay, ABC Radio after presenting her with the award for Best Rural Radio Journalist at the RMSA 2015 Telstra & Rural Business Support Rural Media Awards

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Upcoming meetings

Rural Media South Australia aims to provide a genuine focus for rural issues, combined with a forum for networking between the highest levels of agribusiness, government, media and rural producers.

Members and guests are encouraged to note the following dates in their diaries:

2016 Meetings

Thursday 8 September 2016

“Maintaining control of the value chain from paddock to plate”
2016 RMSA Royal Show Breakfast

Speaker: Darren Thomas, CEO Thomas Foods International
(Breakfast 7.00 am for 7.30 am)
(Members Banquet Room, Adelaide Showground, Wayville)

October (precise date to be notified)

Hon Leon Bignell MP
(Minister for Agriculture, Food and Fisheries; Minister for Forests; Minister for Tourism; Minister for Recreation and Sport; Minister for Racing)

(Luncheon 12.00 noon for 12.30 pm)
(Members Banquet Room, Adelaide Showground, Wayville)

Friday 9 December 2016

2016 Telstra and Rural Business Support Rural Media Awards
RMSA Christmas Function

(Luncheon 12.00 noon for 12.30 pm)
(Members Banquet Room, Adelaide Showground, Wayville)