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Prue Adams named Best Rural Broadcast Journalist in the World by IFAJ (July 2016)

RMSA member and SA reporter for ABC Television’s Landline program, Prue Adams has blitzed the competition internationally by being named the Best Rural Broadcast Journalist in the World by the International Federation of Agricultural Journalists at its conference in Bonn, Germany.

Prue’s winning story, “The Quiet Curse” had previously won best broadcast story awards in South Australia and nationally.  She was on hand in Bonn to receive the Award.

The story was a powerful and at times poignant examination of the debilitating illness, Q Fever.  It focused on the dedicated medical practitioners and researchers who developed a simple vaccine to protect rural workers & peri-urban hobby farmers alike.

RMSA congratulates Prue Adams on her remarkable achievement.

Prue Adams (right) being presented with her
Award by the IFAJ in Bonn, Germany


Prue Adams takes out National Broadcast Award (June 2016)

SA based ABC Landline senior reporter, Prue Adams has taken out the major prize in the 2016 Australian Council of Agricultural Journalists' (ACAJ) Star Prize Awards for Excellence in Rural Broadcasting.

Prue Adams won the Rabobank Star Prize for Excellence in Rural Broadcasting for her Landline story The Quiet Curse. (Click story title to view video). This broadcast story will now represent Australia at the International Federation of Agricultural Journalists' (IFAJ) Awards to be announced at its next congress in Bonn, Germany in July.

ACAJ President, Genevieve McAulay described Prue Adams' winning Broadcasting entry on Q-Fever as a ‘tour-de-force’.

"It was a powerful and at times poignant examination of a debilitating illness, the dedicated medical practitioners and researchers who developed a simple vaccine to protect rural workers & peri-urban hobby farmers alike who are exposed to livestock,” she said.  Ms McAulay said this standout report was not only a great credit to the individual reporter herself, but also to the ABC for continuing its support of outstanding, in-depth reporting at a time of great change and challenge in Australia's rural media landscape .

Prue Adams' prize for being assessed as Australia's best rural broadcast reporter will be flights, accommodation and registration (valued at $6000) to the international awards ceremony in Bonn, Germany.

RMSA Vice President, Dale Manson; ABC Landline's winning broadcast journalist, Prue Adams; Award sponsor, Rabobank's SA State Manager, James Robinson

Advertiser's Dean Martin is Nation's best Rural Photographer (March 2016)

In a sea of green fruit-laden vines, a single red tomato hanging in the air commands attention.  The tomato tossing image captured by Adelaide Advertiser photographer Dean Martin has been judged Australia’s best rural photo for 2016.

Dean led Adelaide Advertiser photographers who completed a clean sweep of the three Australian awards this year. The overall winning photo was taken at the Sundrop Farms giant new greenhouse facility at Port Augusta with head grower Adrian Simkins obliging for the camera.

Judges said the winning entry exhibited fabulous technical skills both in terms of lighting and the use of colour to emphasise the message in the image.  Dean, who has been taking great photos for the Advertiser for more than 20 years, said he still gets excited when given an assignment “in the bush.”

The national title carries a cash prize of $1000, provided by the Australian Council of Agricultural Journalists (ACAJ), which organizes the prestigious competition.  Dean Martin's winning entry was selected from a strong field of finalists submitted by Australia’s five state-based rural press clubs.

The judging panel this year comprised previous award winners, Peter Scott, Outback Pics, Longreach, Fiona Harding, Townsville Bulletin and Peter Ristevski, Geelong Advertiser.

The top photos in each of three categories – people, production and nature/landscape – go on to represent Australia in the World Star Prize Photo Contest at the International Federation of Agricultural Journalists 2016 Congress in Germany in July.

Dean Martin’s photo took out the production category before being judged overall winner.  The winning nature/landscape entry from Mark Brake was an emotional image of wildlife carer Jo Morris hugging a kangaroo which survived the disastrous bushfire which swept through the Humbug Scrub sanctuary in the Adelaide Hills in January last year.  Matt Turner took the winning people photo of jackeroo Matt Turner with his horse to illustrate a SA Weekend feature on the sale of the Sir Sidney Kidman cattle empire.

RMSA Vice President, Dale Manson presents winning Advertiser photographer, Dean Martin with his National Star Prize Award certificate, with the winning photograph on the screen behind.

2015 Telstra & Rural Business Support Rural Media Award Winners Announced (Dec 2015)

From a large number of outstanding entries, ABC journalist Prue Adams and News Limited photographer Matt Turner have taken home the major prizes at the 20th anniversary 2015 Telstra & Rural Business Support Media Awards announced at the Adelaide Showground.

Prue Adams came through the adjudication process after clearly winning the television section. This is her third major Rural Media South Australia (RMSA) journalism title, previously winning in 1997 and 2008. She has worked on the ABC Landline program for 20 years, matching the time span of these awards.

Prue delivered a pre-recorded acceptance speech. She was overseas and unable to attend the function.

Matt Turner has been a winner of several of the sectional awards in past years, but this is his first Telstra & Rural Business Support Photographer of the Year Award. He won the ‘People’ section of the Awards and his overall photo portfolio this year was exceptional.

Elizabeth Anderson from the Stock Journal won the RMSA award for the Best Royal Adelaide Show story. Sponsored by the RAH&S Education Fund, the award was presented by RAH&S President & RMSA Icon Richard Fewster (right). They are with RMSA Chair of the Rural Journalism judging panel, Dale Manson.

RMSA Chair of the Rural Journalism judging panel, Dale Manson and Celia Brissenden, representing sponsor PIRSA are with Peri Strathearn, Murray Valley Standard after presenting him with the award for Best Rural/Regional Print Journalist at the RMSA 2015 Telstra & Rural Business Support Rural Media Awards.

RMSA President, Ian Doyle and Trevor Ranford, representing sponsor Horticulture SA are with Danielle Grindlay, ABC Radio after presenting her with the award for Best Rural Radio Journalist at the RMSA 2015 Telstra & Rural Business Support Rural Media Awards

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Richard Fewster Inducted as Rural Media Icon (Nov 2015)

Fifty year veteran of rural media, Richard Fewster recently received the very rare honour of being inducted as a Rural Media Icon.

RMSA President, Ian Doyle; Rural Media Icon, Richard Fewster; RMSA Vice-President, Dale Manson

Within the industry of rural media, there are individuals who are held in admiration for their high level of professionalism, long term dedication and passion for communicating rural issues.  Rural Media South Australia recognises only the most outstanding of these individuals through their elevation to the status of “Rural Media Icons”.  It is a rare honour and the highest that can be bestowed by Rural Media SA. The decision to induct an individual is never taken lightly.

With his elevation to the status of Rural Media Icon, Richard Fewster joins Angela Goode, Jon Lamb, Dick James, Norman Marston, Alan Richardson and Ian Doyle as part of a very prestigious, but small cohort.

Richard originally came off a fruit block at Renmark prior to studying a Diploma in Agriculture at Roseworthy Agricultural College.  He excelled in the practicalities of life outside of the lecture theatre at Roseworthy, graduating in 1965.  As a practical horticulturalist, he won the T.G.H. Buring Prize in Horticulture during his second year at Roseworthy and the Rudi Buring Prize for Practical Horticulture in his third and final year.

After graduating from Roseworthy, Richard initially spent eight years as a working journalist with the weekly agriculture paper, The Chronicle and the daily paper, The Advertiser.  While with these papers, Richard introduced and ran the SA Farm Innovation Competition.

There is no doubting the experience of reporting for The Chronicle and The Advertiser blooded Richard for a 50-year career in the media and as one of the nation’s leading rural communications and public relations experts.

Shortly after leaving The Advertiser, Richard set up his own public relations business and was commissioned to write a series of books including the history of B. Seppelt & Sons and Grain Handling in South Australia for SACBH.  As his rural communications company grew, Richard started handling media initiatives for an increasingly broad range of rural companies and agriculturally based organisations.

He led the development of many technology transfer programs, including Horticulture for Tomorrow and initiatives for the Grains Research and Development Corporation. In all cases, the work involved understanding new technology and developing communication programs that primary producers would understand and embrace. Almost without exception these programs were taken up on a national basis, targeting people in rural, regional and remote Australia.

He worked on many international marketing campaigns.  As head of global marketing for Turnbull Fox Phillips’ (now Porter Novelli’s) international public relations network, he gained considerable knowledge of issues facing agricultural organisations wanting to market themselves or rurally derived products on a global basis.

In honouring Richard Fewster as a “Rural Media Icon”, Rural Media SA stressed the decision to elevate him to the status of “Rural Media Icon” was not based on the part of his career as a PR man and corporate communications consultant.  It also was not about being President of the Royal Agricultural & Horticultural Society of SA, being the architect of the highly successful Ibis Awards, membership of the SA Citrus Industry Development Board, board member of various medical research foundations or driving a program that won the inaugural United Nations International Award for environmental public relations.

The honour bestowed upon Richard Fewster was focused on his exceptional life as a working rural journalist, the fostering of careers for other rural journalists, the enormous opportunities he has pioneered & opened up for others, his unwavering commitment to rural (as opposed to the easier and very tempting pathway of going general) and his numerous back-room roles in ensuring the highest quality in media reporting, production & management.

Only a week and a half prior to the RMSA induction ceremony, Richard was also awarded the University of Adelaide Roseworthy Alumni group’s highest honour, the ROCA Award of Merit in recognition of his broader roles in life.

Rural Media Icons: Ian Doyle; Angela Goode; Richard Fewster; Norman Marston; Alan Richardson

Upcoming meetings

Rural Media South Australia aims to provide a genuine focus for rural issues, combined with a forum for networking between the highest levels of agribusiness, government, media and rural producers.

Members and guests are encouraged to note the following dates in their diaries:

2016 Meetings

Wednesday 3 August 2016

(11.00 am)
(Members’ Banquet Room, Adelaide Showground, Wayville)

Wednesday 3 August 2016

"Central Eyre Iron Project"
 Iron Road Ltd/Emerald Grain/Grain Producers SA

(Luncheon 12 noon for 12.30 pm)
(Members’ Banquet Room, Adelaide Showground, Wayville)

Thursday 8 September 2016

2016 RMSA Royal Show Breakfast
Speaker: Darren Thomas, CEO Thomas Foods International
(Breakfast 7.00 am for 7.30 am)
(Members’ Banquet Room, Adelaide Showground, Wayville)

Friday 9 December 2016

2016 Telstra and Rural Business Support Rural Media Awards
RMSA Christmas Function

(Luncheon 12.00 noon for 12.30 pm)
(Members’ Banquet Room, Adelaide Showground, Wayville)